Before and After -Social Media ad for Neora

Recently, I took on the challenge of animating a compelling before-and-after social media ad using an existing image. The goal was to highlight the transformation in a visually engaging way, so I decided to take it a step further by incorporating a prefecting looping transition.

I started by separating the layers of the original image in Photoshop. This allowed me to isolate key elements and create a smooth transition between the "before" and "after" states. Once the layers were ready, I imported them into Adobe After Effects to bring the ad to life.

Using After Effects, I created a seamless loop that transitions between the two images, drawing attention to the dramatic change. The animation subtly enhances the message, making the ad more engaging and eye-catching.

This approach not only showcases the product's effectiveness but also adds a dynamic visual element that stands out in a crowded social media feed. The result is an ad that effectively captures the viewer's attention and clearly communicates the transformation.