Crafting Humor: Kickstarter Commercial
Creating an engaging and effective commercial for a Kickstarter campaign is always a thrilling challenge, and working on the FomoCollabs project was no exception. FomoCollabs is a seamless brand collaboration tool for influencers, and our goal was to highlight its benefits in a light-hearted and humorous manner, drawing inspiration from the playful tone of the Font Awesome 5 Kickstarter video.
The commercial follows a clear script, showcasing the transformation from the old way of brand collaboration to the new, efficient method offered by FomoCollabs. We used a mix of black and white and color scenes to visually emphasize this transformation, making the benefits of FomoCollabs stand out even more.
Humor was a key element throughout the commercial. By maintaining a playful and engaging approach, we aimed to capture the audience’s attention and make the message memorable. This light-hearted tone helped us communicate the advantages of using FomoCollabs in a way that’s both entertaining and informative.
Choosing the right audio and music was crucial to aligning with the overall tone and feel of the commercial. With no specific tracks initially selected, I relied on my expertise to find sounds that matched the aesthetic and vibe we wanted to achieve. The result was a harmonious blend that complemented the visuals and enhanced the viewing experience.
Color grading played a vital role in transforming the raw footage into a polished and visually appealing commercial. By carefully adjusting the color balance, contrast, and saturation, we were able to create distinct moods for different scenes. The black and white segments highlighted the outdated methods of brand collaboration, while the vibrant color scenes showcased the dynamic and innovative nature of FomoCollabs. This meticulous color grading process ensured that the visual narrative was as compelling as the story itself.
One of the standout effects in the commercial was isolating and highlighting the yellow dress worn by a character, while desaturating the rest of the scene to black and white. This technique drew attention to the dress, symbolizing the standout features of FomoCollabs amidst the old, mundane ways of brand collaboration. This visual effect not only added a striking visual element but also reinforced the transformation theme central to the commercial's message.
In addition to the main commercial, we also created an animation to showcase the Kickstarter rewards, including T-shirts and mugs. Jasper narrated the rewards, and we brought them to life with animations based on provided screenshots. Ensuring these animations were visually appealing and consistent with the commercial’s tone was essential to maintaining a cohesive and engaging campaign.
Working on the FomoCollabs Kickstarter commercial was a fantastic experience. By combining a clear and humorous script, appropriate audio and music, meticulous color grading, and visually appealing animations, we created a commercial that not only highlights the transformation and benefits of FomoCollabs but also entertains and engages viewers.
Stay tuned for more exciting projects and insights into the creative process!
